The Row Bags Under 1500 Dollars: Where the Line Really Begins
The common assumption is that the entry price for The Row sits somewhere north of three thousand dollars. Coverage clusters there, given that the Margaux and the Marlo photograph well and resell loudly. The real floor sits far lower. On observed 2026 market prices the line starts at $590, and a genuine shelf of the row bags runs between that figure and $1,500 — current catalogue, not outlet stock and not archive. You lose size here, and usually material weight, but you keep the construction logic, the palladium-plated hardware and the Made in Italy finishing that define the brand. This guide lays out that shelf plainly, names the observed prices, and says where it stops being good value.
What the Entry Shelf Actually Is
The sub-$1,500 group is not a diffusion line or a separate label, which is the first thing worth understanding. These are catalogue pieces sold alongside the five-thousand-dollar bags, in the brand’s own boutiques in Los Angeles, New York, London, Paris and Amagansett and through the same multi-brand stockists. The trade-off is nearly all about scale and material rather than standards. No large structured calfskin bag exists at this price anywhere in the current line-up, so what is on offer is either physically smaller or made in one of the house’s lighter materials. That is an honest exchange rather than a compromise, and it is why this shelf is the usual starting point for anyone new to the row fashion vocabulary. It also means the shelf is a shallow one — cross $1,500 and prices rise fast through the Park Totes and the Bourse Clutch into the main range.
Every Bag Under 1,500 Dollars, Priced
What follows is the shelf as observed in 2026, ordered from the least expensive upward. Read every figure as a market observation rather than an official tariff, since the brand publishes no master price list and stockists differ. Sizes and colourways come in and out of stock, so a model listed the row bag white shoulder bags here can be temporarily unavailable without leaving the line. Two of the entries list a second price, since another size has been observed at that figure. A price dramatically below these numbers is a warning sign, not a discount, and that holds for every listing of the row for sale you encounter secondhand. Start with the right-hand column if you are shopping by function rather than by budget.
| Bag | Price observed in 2026 | Shape |
|---|---|---|
| Double Travel Wallet | $590 | A flat wallet, and the cheapest way into the brand |
| Boone Tote | $900 | The lighter tote, smaller size |
| Cecily Mini Tote | $950 | Mini tote, meant for the hand |
| Ray Pouch | $950 / $1,100 | Zip pouch in two observed sizes |
| Large Boone Tote | $950 | Boone in the bigger body |
| Travel Pouch | $990 | Flat case for travel |
| Sally | $1,000 | Small bag; the first step into four figures |
| 90’s Bag | $1,090 | Soft shoulder bag, signature silhouette |
| Brian Tote | $1,100 / $1,200 | The tote, observed in two sizes |
| Mini Barn Tote | $1,200 | Compact tote |
| N/S Park Crossbody | $1,290 | Crossbody from the Park family |
| Lori | $1,350 | The shoulder bag |
| Rene Crossbody | $1,350 | A crossbody |
| Half Moon | $1,390 | Crescent-shaped shoulder bag; official 8 x 13.5 x 2.5 in |
| Squared Compact Clutch | $1,390 | Compact clutch, structured |
| Idaho | $1,420 | A top handle; the XL version observed at $1,690 |
| 90’s Shoulder | $1,450 | Shoulder cut of the 90’s silhouette |
If You Are After a Bag, Not an Accessory
Pouches, wallets and mini formats make up half the shelf, so the question worth asking is which of these works as a daily handbag. Three entries stand out on the observed line-up. The Half Moon at $1,390 is the strongest, because it is a signature silhouette rather than a supporting piece, with an official dimension of 8 x 13.5 x 2.5 inches — a figure worth quoting carefully, since published measurements conflict between sources. Through a stockist, a leather variant of the same bag has been observed at $1,690, which demonstrates how fast the material step moves you off this shelf. The other genuine handbag at entry level is the 90’s Bag at $1,090, which carries one of the four silhouettes that anchor the whole catalogue. For less money, the Brian totes at $1,100 and $1,200 and the Boone pair at $900 and $950 fill the carry-everything role, assuming a tote suits you.
If You Want the Smallest Reasonable Commitment
Wanting the construction rather than the silhouette is a legitimate reason to start at the very bottom of the range. The Double Travel Wallet at $590 puts the leather, the stitching and the edge finishing in your hand for the least money the brand asks for anything. The Ray Pouch at $950 and the Travel Pouch at $990 do the same job with a little more presence, and both live inside larger bags comfortably. Sally at $1,000 and the Cecily Mini Tote at $950 arrive at the point where a small object starts to behave like a bag. None of them will be mistaken for a Margaux, and none carry the resale profile the signature shapes do. Their real value is direct experience of the material standard before committing four or five thousand dollars to a row bag you have only seen photographed.
Where the Money Actually Goes at This Level
It helps to know what is being funded when the price is under $1,500, because the answer is not the same as at the top of the range. The construction standards are shared: the same restrained exterior with no logo plaque, the same small side stamp, the same matte or brushed palladium-plated fittings. What changes is the quantity and grade of material and the amount of hand-finishing that a smaller panel requires. That explains how a pouch and a large structured top-handle can come out of the same workshop discipline and sit four thousand dollars apart. Listed below are the practical consequences for a first purchase. None of them are deal-breakers; they are simply what the entry shelf is.
- Less hardware comes with smaller formats, and hardware is where a lot of the cost sits on bigger bags
- Over time, lighter materials are harder to service than structured calfskin
- Non-leather pieces — canvas, nylon, sisal — cope least well with water and wear
- Small bags hold their shape less dramatically, which makes the structural signature harder to read
- Later on, seasonal colours discount hardest, and that holds at every price point in the range
How These Bags Behave Secondhand
Resale is why many buyers look at this brand in the first place, so it deserves a straight answer rather than a sales pitch. According to the Rebag CLAIR 2025 report, The Row reached 97% brand-level value retention, entering the top tier for the first time and sitting behind only Telfar, Hermes and Goyard. Within that, the Half Moon shoulder was recorded at 106% retention and the N/S Park Tote at 146%, the strongest performer in the line. A separate signal concerns the 90’s Bag, flagged as a riser on reported eBay search volume up around 55% year on year as of April 2025. Every one of those figures is observed market behaviour and not investment advice, and the effect is narrow: black and neutral calfskin in the signature silhouettes holds value, while canvas, nylon, sisal and seasonal colours discount. So two of the strongest performers on record begin on or near this shelf, which is unusual for an entry tier.
An Order of Purchase That Works

Coming to the range for the first time, sequence counts for more than budget. The common mistake is buying the cheapest thing available and deciding the brand is overpriced, since a $590 wallet cannot demonstrate what a structured bag does. A better route begins with function, tests the silhouette against your actual carry, and only then looks at the number. Purchasing new through the brand’s own store or an established multi-brand retailer eliminates authentication risk, which counts for something at this price. Buying secondhand, stick to the platforms that authenticate in hand and stay sceptical of anything far below the figures above. Below is the order that produces the fewest regrets among first-time buyers of row handbags.
- Decide the format first: tote, shoulder, crossbody, clutch or pouch
- Shortlist just the entries in that format from the table above
- Get one in your hands at a boutique or stockist if possible, since these bags photograph badly
- Choose black or a neutral if resale matters to you at all
- Buy new at this level unless the secondhand saving is genuinely large
- Read anything priced in the low hundreds as a counterfeit signal rather than a bargain





